As the work landscape evolves more everyday, the search for meaning in work is one of the key element for employees nowadays, and human capital has acquired a much more central place in companies. In this changing context, it’s no wonder lots of firms are asking themselves: how to improve employee engagement?
Before trying to answer this question, let’s take a look at the employee engagement definition. According to Forbes, “employee engagement is the emotional commitment the employee has to the organization and its goals”. In that framework, measuring employee engagement goes beyond satisfaction or even happiness. An engaged employee embraces the company’s objectives and surpasses himself to reach those goals as they’re aligned with his own ambitions.
Benefits of employee engagement
It appears now more clearly why an engaged staff is of great value. As a matter of fact, it is estimated that up to 70 billions pounds are lost every year in UK on lack of productivity. Committed and passionate employees help their companies to reach better business outcomes as they deliver work of a higher quality, directly impacting customer satisfaction, sales and thus profit. A research conducted by Towers Perrin even points out that companies with engaged workers have 6% higher net profit.
Unfortunately, it seems that companies struggle to keep their workforce committed, and only 15% of them feel engaged. If you think some members of your staff might be in this situation or you simply want to keep your workforce interested and committed to your projects, keep reading! We’re sharing some tips on how to improve employee engagement.
How to improve employee engagement?
- Bet on company culture
When talking about employee engagement ideas and practices, company culture is probably one of the first things to pop into our heads. Although we’ve seen that the employee engagement definition goes beyond simple happiness and satisfaction, setting a proper environment is still important. When employees fit into the organizational culture and identify with the values and goals, they are more likely to feel at ease, be productive and stay longer.
- Work on offering development opportunities
Make sure you give your employees the opportunity to grow professionally and personally. Gallup’s report about Millennials shows that 87% of them rate “professional or career growth and development opportunities” as key elements in their job. Work on offering them the right environment but also the right tools to learn. This can be achieved by the implementation of varied solutions such as corporate libraries or digital learning platforms. These solutions allow your workforce to access varied content to keep training themselves while at work or even at home.
- Pay attention to the hiring process
The question of how to improve employee engagement should be taken into account from the very first moment a candidate actually passes your door. As a matter of fact, assessing how candidates fit into your organization is as important as evaluating their technical skills for the vacancy. That way, they will start with the right baselines to develop that special bond with your firm that will make them be more committed.
As many companies struggle to keep their workforce committed, the question of how to improve employee engagement seems to be at the heart of their concerns. Luckily, there many easy steps and actions to implement on various levels, such as the 3 key tips we’ve pointed out in this article. We hope applying them will help you start on the right path to a more committed and lasting workforce!